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Wendy’s Ends Demand Pricing Scheme Before It Starts

Wednesday, February 28, 2024Wednesday, February 28, 2024By Macie Jones
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Wendy’s Ends Demand Pricing Scheme Before It Starts

We Americans are a spoiled lot. The vast majority of the world haggles for their goods and services at the market or in the store. Demand pricing has been the norm at UK’s Tesco (British Wal-Mart) stores for decades. Newly emigrated Americans are used to wheeling and dealing for everything from apples to electronics as a way of life.

Americans on the other hand are used to very stable economies. We howl, complain, and yell when our Baconators collide with demand pricing.

Corporations Are Going to Corporate

Dave Thomas is rolling in his grave.

Anonymous Baconator Fan

Yesterday, Wendy’s announced plans to roll out surge pricing, pricing products based upon high levels of demand and low supply, on their menu items. Essentially, the price of a Baconator may start at (the already high price) $7.39 at 10am on a Sunday morning. After church lets out, and the church ladies let the Sunday school place their orders, that Baconator may cost you a cool $27.99 after the restaurants starts running low on patties.

Wendy’s planned to roll out demand pricing by early 2025. They claimed the new pricing strategy would be used to offer discounts and coupons for fans’ favorite items and not charge more.

Wendy’s forgot who they thought they were. Ma’am, you’re Wendy’s.

A Big Bacon Classic Fan

Wendy’s also announced integrating AI with new menu screens which would adjust food offerings based upon demand as well.

Wendy’s little experiment didn’t last long. Within 6 hours, Wendy’s retracted the idea of experimenting with demand pricing. The Internet began cutting proverbial seats and Wendy’s went viral the wrong way.

In America, people have an expectation of what they’re paying. There’s enough competition where constant fluctuations in pricing will send people somewhere else. Consumers may be waking and demanding cheaper prices as the Federal Reserve is considering rate cuts this year.

I’d like to think when demand wanes corporations will learn they need to practice fairness, but that’ll never happen.

-MJ