Review: KFC’s Chizza Is a New Echelon in Food Innovation

Review: KFC’s Chizza Is a New Echelon in Food Innovation

Fast food companies are trying everything to differentiate themselves in a market mixing technology, media, and carbohydrates. For every new experiment a junk food company makes with AI, another is pushing the limits of what’s edible without shaving years off our lives.

From the same company that allows us to use Double Down Dog and ‘Recipe for Seduction‘ in the same sentence comes the Chizza.

It’s Not Pizza, It’s Chizza!

Chizza is new to US shores, but has been a global phenomenon since 2015. The cheesey, saucy, pepperoni-y snack debuted in the Philippines and made the rounds through Asia, Germany, and Mexico before landing at a New York City popup on February 24th.

From the fried chicken chain that brought you the Double Down, KFC has done it again – pairing the unexpected to create another mouthwatering meal…

KFC

KFC is pulling out all the stops for their Chizzeria experiment. TikTok influencers are hocking the product across the interwebs including a stint by the Bad Granny.

The Verdict

We took the ‘L’ and did things to our bodies no GenXer should do.

But, before we get there, my Chizza ordering experience was entertaining.

An elderly couple hailing from New Jersey claimed they came all the way to Maryland to eat at KFC. They ordered a full bucket of chicken and decided to eat in. The husband half of the couple was wobbling on his cane so much from the excitement of finger licking goodness, his wife made him sit down. Meanwhile, when I placed my order, the order taker looked at my quizzically if I actually wanted to order the Chizza. I told him I was reviewing it for a news site and the lady of the elderly couple quipped, “you’re a journalist,” and the man at the cash gave me a, “it’s your funeral look.”

Back to the Chizza.

I’m convinced people abroad think Americans eat the most ridiculous things. The Chizza began in Singapore, and I suspect KFC’s food scientists there thought this is what Americans eat. I mean we’re fat and all, and combining already high calorie ingredients to make an even higher calorie doomsday snack seems like something we’d do.

Unfortunately, the Chizza missed the mark. The pepperonis on the Chizza we tried were burnt so that didn’t work out to well. They were also lacking in pepperoni flavor. They should have left those off.

Everyone who had a piece complained the sauce was lackluster. It was almost too sweet and everyone thought it too, should have been left off the Chizza. Without pepperonis or sauce, there would be no need for the cheese.

In the end, everyone liked the chicken and KFC’s ridiculousness. The Chizza (capitalized) is the latest in weird and crazy products coming from the Colonel. We enjoy KFC because we know what we’re getting into. Whether it’s the KFC Christmas log, Mario Lopez starring in a 20 minute Southern fried romance, or the Double Down Dog we’re going to enjoy the ride.

Colonel Sanders, we thank you for your service, but stick to making chicken.

Chizza is available for a limited time at your local KFC.

-MJ