Yesterday, Elon Musk announced Tesla’s ‘Master Plan 3’ towards the path to a sustainable energy future for Earth.
Master Plan 3, the path to a fully sustainable energy future for Earth will be presented on March 1.
— Elon Musk (@elonmusk) February 8, 2023
The future is bright! pic.twitter.com/11ug0LRlbD
Musk’s third Master Plan will be shared on Tesla’s Investor Day on March 1st. Musk hints at new Tesla models and will give a nod to SpaceX and The Boring Company. This is the third of his Master Plans and news about an update to the Model 3 and a robotaxi platform used for ride sharing companies. (We talked about autonomous vehicles in The Cloud’s Season Finale, Our Driverless Future.)
The First Master Plan
Musk”s first Master Plan was to boost Tesla’s ambitions beyond the Tesla Roadster and offering an expanded line of vehicles for expanded budgets, back in 2006. The plan was a strategic one in which Tesla would sell the Roadster and use profits from those sales to finance a vehicle expansion including an affordable family sedan. A sidebar of that plan involved provided power generation and storage services.
The Second Master Plan (Part Deux)
On July 20, 2016, ten years after the First Master Plan, Musk unveiled a strategy of consisting of three parts: driverless vehicles, heavy vehicles, and power storage and generation. Tesla’s driverless ambitions are widely known and we have ample evidence of drivers abusing their technology. (Also some not so flattering glimpses when it fails.) The widely panned Cybertruck is an example of Tesla’s expansion into vehicle diversification and giving the F-150 a run for its money. Tesla also has ambitions to deliver multi-passenger fleet vehicles that could replace bus lines. The Boring Company’s ambitions were to create high speed underground travel in this regard, but has since relegated its efforts to plowing Tesla’s through tunnels.
My thoughts on Elon Musk have paled since watching him show his ass during the Twitter buyout, but I can only give him credit where credit is due. He’s been able to point resources in the right direction to hire talented and competent staff to implement his products.
Let’s see what he hypes up next.